Built for Bike, Snow, and Outdoor Retailers.

The E-Commerce Crew Behind Independent Bike & Outdoor Shops.

Upline acts as your e-commerce team, handling the day-to-day work that keeps your online store running — so you can stay focused on the shop.

Talk with Upline
How it works

The Problem.

Running a shop is already a full-time job.

Most independent shops know e-commerce matters. Many already have modern POS systems and data feeds in place. But keeping an online store effective still takes time and attention most shops don’t have. Merchandising, email, automations, seasonal campaigns, and ongoing upkeep often fall behind as the shop floor comes first.

The Solution.

We handle E-Commerce So You Don’t Have To.

Upline works as your e-commerce crew, handling the day-to-day work that keeps online stores current, consistent, and effective.We focus on merchandising, UX, email, automations, and seasonal campaigns, the work that makes e-commerce perform over time.

E-commerce support, scaled to your shop.

Support That Fits Your Shop.

Every shop is different. Upline offers three levels of support, based on how much help you need and how hands-on you want us to be.

Maintain

For shops that need help keeping e-commerce current and working properly.

What It Looks Like:

  • Ongoing website and UX improvements
  • Homepage updates and seasonal messaging
  • Product visibility and basic merchandising
  • Clearance and outlet management
  • Email capture improvements
  • 1 campaign email per month
  • Monthly performance summary with next steps
See Full Plan Details

Grow

For shops ready to make e-commerce a meaningful revenue channel.

Everything in Maintain, Plus:

  • Product page optimization
  • Upsells, bundles, and accessory attach
  • Out-of-stock handling
  • Full email flow setup and management
  • 2 campaign emails per month
  • Basic customer segmentation
  • Online service booking support
  • Seasonal service promotions
  • Campaign planning and execution
See Full Plan Details

Run

For owners who want e-commerce fully handled without hiring an internal team.

Everything in Grow, Plus:

  • Advanced merchandising and custom programs
  • Seasonal launches and promotion strategy
  • Local SEO improvements
  • Local content creation (events, rides, guides)
  • 2–4 campaign emails per month
  • Campaign-specific landing pages
  • Quarterly planning and KPI tracking
  • Result – A fully managed e-commerce operation, handled end to end.
See Full Plan Details

Who We’re For.

Built for independent shops.

Upline is designed specifically for specialty bike, snow, and outdoor retailers. We’re not a marketing agency, and we’re not a tech platform. We understand how shops work, the brands you carry, and the realities of running a small team. Our job is to make e-commerce feel manageable — not bigger. We work alongside the platforms many shops already use, including systems like Workstand, MasterLink, Shopify, and other modern retail tools.

Our role is to help those systems work together smoothly and support the shop.

Why Independent Shops Trust Upline

Experience matters when e-commerce is part of your livelihood. Upline is built by people who’ve lived inside specialty retail and know what actually makes online stores work.

20+ years inside the bike and outdoor industry

Industry Experience

From product design and manufacturing to leading e-commerce at one of the largest omni-channel bike retailers in the U.S., Upline is built on real experience — not agency theory.

Focused on specialty retail, not big brands or startups

Built for Independent Shops

Upline exists to support independent bike, snow, and outdoor shops.
We understand the brands you carry, the systems you use, and the realities of running a local business.

Steady, hands-on support, not another marketing agency

A Different Kind of Partner

We don’t sell software, one-time projects, or big promises.
Upline works as a quiet, reliable e-commerce partner, focused on long-term results and day-to-day execution.

Let’s Make E-commerce Easier To Run.

No pressure. Just a straightforward conversation about your shop.

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