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Upline SEO + AI · WordPress plugin for block themes
SEO that knows whether the AI engines mention you. One payment, not a yearly bill.
Everything a shop or small business site needs to rank, plus a tracker that asks ChatGPT, Claude and Gemini the questions your customers ask and tells you who gets cited. It runs on your own AI key, so there’s nothing to rent.
Built for block themes · Bring your own AI key · No dashboard ads, ever · Free version is complete, not a trial
[swap] Plugin home checklist screen, or the AI visibility report showing citation share per engine
Why another SEO plugin
The big ones charge rent, nag you, and don’t know what ChatGPT says about you.
SEO plugins have become subscription products with a free tier that exists to upsell you. The renewal goes up, the dashboard fills with ads, and the one question that matters in 2026, “do the AI engines send people to me?”, costs hundreds a year extra.
The yearly bill
Premium SEO plugins run $49 to $119 a year per site, renewing higher. AI visibility tracking from the biggest name is $358.80 a year on top.
The nag
Dashboard widgets, admin-bar badges, upgrade notices on every screen. You installed a tool and got a billboard.
The blind spot
Search is no longer only Google. If a customer asks ChatGPT “best bike shop in Carbondale,” you either show up in the answer or you don’t, and nothing tells you which.
Pro · AI visibility
Ask the AI engines what your customers ask. See who they recommend.
Save the questions people actually type (“bike shop near Aspen,” “where to get skis tuned in Basalt”). The plugin runs them through ChatGPT, Claude, and Gemini every week with web search on, and logs whether your site is cited, where you rank in the answer, and which competitors are winning.
- Save your prompts. Five to fifty buyer-style questions. The plugin suggests starters from your keyphrases and business details.
- Pick your engines. Any AI key you’ve added to WordPress. You pay the provider pennies per run; we never see it.
- Run weekly, or now. Token cost is shown before every run and you set a monthly cap.
- Read the report. Citation share per engine over time, competitors per prompt, and the pages to improve, each linked to the fix.
The biggest SEO plugin sells this for $358.80 a year. Here it’s in Pro, on your own key.
[swap] Citation-share-over-time chart with competitor domains listed
Site Editor native
Set SEO where you build the site, not in a separate app.
Most SEO plugins were built for the classic editor and page builders, then patched for blocks. This one started with the Site Editor and never looked back.
Defaults per template
Title pattern, index rules, and schema type follow the template and template part, set right in the Site Editor.
Blocks that match your theme
Breadcrumbs, business info, opening hours, FAQ, author bio. They inherit theme.json, so they look like your site with no custom CSS.
Schema baked into patterns (Pro)
Drop in an FAQ, Event, Service area, or Product spotlight pattern and the structured data comes with it.
Editions
Free is a complete SEO plugin. Pro is for stores, local businesses, and agencies.
Nothing in Free is capped, locked, or a trial. It’s the whole thing for one site.
| Module | Free | Pro |
|---|---|---|
| Titles, descriptions, social cards, editor preview | Yes | + per-network image crops, bulk editor |
| SEO defaults per template (Site Editor) | Yes | + schema-ready block patterns |
| XML sitemaps (posts, pages, terms, images, products) | Yes | + video and news sitemaps |
| Schema graph (Organization, WebSite, Article, Breadcrumb, Product) | Yes | + FAQ, HowTo, Event, Recipe, Video, custom JSON-LD, author profiles |
| Breadcrumbs block | Yes | + Business Info, Location, Hours, Map, Author, FAQ blocks |
| Local business (single location) | Yes | + multiple locations, hours, maps |
| AI crawler controls, robots.txt manager, llms.txt | Yes | + llms-full.txt, AI page summaries, crawler log |
| AI visibility tracking | — | Yes |
| Content analysis and keyphrases | Yes | + cornerstone flags, unlimited revisions |
| AI title and description suggestions (your key) | Yes | + writing assistant, bulk alt text, FAQ generation |
| Redirects on slug change | Yes | + 404 log, regex, server export, monitoring |
| Internal link suggestions and orphan report | — | Yes |
| Search Console, Bing, IndexNow, Clarity | Yes | + Search Console metrics, PageSpeed, Semrush (your key) |
| Index status, position tracking, content decay | — | Yes |
| Importers from Yoast, Rank Math, AIOSEO | Yes | Yes |
| Agent access (WordPress Abilities API) | Yes | Yes |
| Bike Shop and Local Retail pack | — | Yes |
| Price | $0 | $30 one time |
Pro is a separate add-on that extends the free plugin. Deactivate Pro and Free keeps working with every setting intact.
AI crawlers
Stay citable. Opt out of training. Pick it in one click.
AI bots do three different jobs: training models, indexing for search, and fetching a page because a user asked. Blocking the wrong one is the most common mistake on the web. The plugin groups bots by job, not by company, and ships four presets.
Allow all
Maximum AI visibility.
Block training, allow search (default)
Keeps you citable in ChatGPT, Claude, Perplexity, and Google while opting out of model training.
Block all AI
For paywalled or protected content. Googlebot and Bingbot stay on, with a warning about what you’d lose.
Custom
A per-bot toggle table, with a tester: enter a URL and a bot, see allowed or blocked and the line that decided it.
The bot list is a versioned file, updated between releases as new crawlers appear. And the page says plainly what robots.txt can and can’t do.
Your key
The AI features run on the key you already have.
WordPress now stores your Anthropic, Google, or OpenAI key once, in Settings → Connectors, and any plugin can use it. This one does. No token packs, no “AI credits,” no bill from us.
Explicit opt-in
Nothing is sent anywhere until you turn AI on and pick a provider per task.
Any provider
Anthropic, Google, OpenAI, or an OpenAI-compatible endpoint: Mistral, Groq, OpenRouter, or a model running on your own server.
We never see it
Prompts and answers go from your site to your provider. We count calls; we don’t store content.
The pledge
No ads in your dashboard. A published performance benchmark.
You’ll see Pro mentioned on the plugin’s own settings pages and nowhere else. No widgets, no admin-bar badges, no site-wide notices.
Measured on every release
Front-end queries added, bytes added, admin load time, published and compared against the other major SEO plugins.
Open source, visibly
The free plugin lives on a public GitHub repo. The AI bot list is an open JSON file.
Agent-ready
Every core action is exposed through the WordPress Abilities API, so Claude or any MCP client can audit and fix SEO on your site with your permission.
Bike Shop and Local Retail pack · Pro
Built by people who’ve spent twenty years around bike shops.
The first vertical pack is for the shops Upline serves. It’s included with Upline Base.
- BikeStore and LocalBusiness schema with service areas, departments, and repair services
- Product schema with live price and availability from Upline for WooCommerce
- Service-area landing page pattern
- AI visibility prompt starters tuned to local shopping questions (“bike shop near me,” “ski tune in [town]”)
Run your shop on Upline Base? Pro and the pack are already yours.
[swap] Business Info block, or BikeStore schema in Google’s Rich Results Test
Pricing
Pay once. No renewal games.
Every paid competitor charges yearly and most renew higher. One payment covers every update for the current major version.
Free
WordPress.org
$0
- The complete SEO plugin for one site
- Meta, sitemaps, schema, breadcrumbs
- AI crawler controls and llms.txt
- Content analysis, redirects, importers
- Unlimited sites
Pro
One time, one site
$30
- AI visibility tracking
- Local business and schema patterns
- Redirects manager and internal links
- Search insights and AI writing tools
- The Bike Shop pack
Agency
One time, unlimited sites
$99
- Pro on every client site
- One license key
14-day refund, no questions asked. Updates delivered through your license key for the current major version; a future 2.0 is a new release and 1.x owners get it at half price. Prices in USD.
The comparison
Same job. No rent.
| Upline SEO + AI Pro | Typical premium SEO plugin | |
|---|---|---|
| Price | $30 once | $49–$119 a year per site, renewing higher |
| AI visibility tracking | Included, on your key | $358.80 a year, or not offered |
| AI features | Your key, any provider | Token packs or credits sold by the plugin |
| Dashboard ads and upsell notices | None | Standard |
| Block themes | Built for them | Supported |
| Stop paying | Keep everything | Lose Pro features at renewal |
$119 a year is $357 over three years. Pro is $30, once.
Competitor prices are published list prices as of October 2026 and will change.
Before you install
What it needs.
- WordPress 7.0 or newer (AI features use WordPress’s built-in Connectors)
- PHP 8.1 or newer
- A block (FSE) theme
- WooCommerce for product schema
- An AI key from Anthropic, Google, or OpenAI for the AI features (optional; everything else works without one)
Questions
Is the free version really complete?
Yes. WordPress.org doesn’t allow trialware and neither do we. Free has no caps, no locked features, no license check. Pro is a separate add-on.
Who pays for the AI calls?
You, to your provider, at their rates. Most sites spend a few cents a month. The plugin shows the estimated cost before every AI visibility run and lets you set a cap.
Can I switch from Yoast, Rank Math, or AIOSEO?
Yes. The importer brings over titles, descriptions, redirects, and schema settings.
Will it slow my site down?
The front end adds no database queries beyond cached meta. We publish the numbers on every release.
Does it work with classic themes?
No. It’s built for block themes only, on purpose. If you’re on a classic theme, the big plugins serve you better.
What does “updates for the current major version” mean?
Every 1.x update is free forever. If we ship a 2.0, it’s a new release, and 1.x owners get it at half price. We’ll never raise your price quietly at renewal because there is no renewal.
Do I need an Upline account?
No. Pro needs a license key for updates; that’s it.
I run a bike shop on Upline Base. What do I do?
Nothing. Pro and the Bike Shop pack are included and already connected to your inventory.
Refunds?
14 days, no questions asked.
Find out if the AI engines know you exist.
Run the free SEO audit now; the plugin that fixes what it finds is on its way.