E-commerce support, scaled to your shop.

The Upline provides ongoing e-commerce support for independent bike, snow, and outdoor shops that already use modern POS systems and product data feeds. We don’t manually manage product data. We focus on everything around it — merchandising, UX, email, campaigns, and ongoing improvements that help your online store perform.

Upline Service Options

Pricing reflects ongoing, hands-on support and varies based on shop size, complexity, and goals.

Maintain

$2000 – 2500

Best for
Shops that need consistent help keeping e-commerce current, organized, and working properly.

Site & UX Support

  • Ongoing mobile and desktop UX improvements
  • Homepage updates (featured products, seasonal messaging)
  • Navigation and call-to-action improvements
  • Trust signals (policies, reviews, local credibility)
  • Merchandising Support
  • Collection organization and visibility
  • Featured and priority product placement
  • Clearance / outlet structure and maintenance
  • Gift card and high-margin product emphasis
  • Basic cross-sell structure (accessories, services)
  • Email Support
  • Email capture optimization
  • Existing flow improvements
  • 1 campaign email per month
  • Reporting
  • Monthly performance summary
  • Clear, practical recommendations
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Grow

$3000-4500

(Recommended) Best for
Shops ready to make e-commerce a meaningful revenue channel.

Everything in Maintain, plus:

  • Conversion & Merchandising Growth
  • Product page optimization (layout, clarity, attach)
  • Accessory and service upsells
  • Bundles (bike + gear, commuter kits, kids packages)
  • Clear handling of out-of-stock products
  • Email & Retention
  • Full setup and management of:
    • Welcome emails
    • Abandoned cart reminders
    • Post-purchase follow-ups
    • Service reminders
    • New bike onboarding
  • 2 campaign emails per month
  • Basic customer segmentation
  • Service Revenue Support
  • Online service booking setup or optimization
  • Service-focused landing pages
  • Seasonal tune-up and service promotions
  • Campaign Support
  • 1–2 campaigns per quarter
  • Homepage and email alignment
  • Coordination with in-store activity
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Run

$5,000–$7,500

Best for
Owners who want e-commerce fully handled without adding internal staff.

Everything in Grow, plus:

  • Advanced Merchandising
  • Custom bundles and programs (trade-up, loyalty, demos)
  • Seasonal product launches
  • Pricing and promotion strategy
  • Local SEO & Content
  • Ongoing local SEO improvements
  • Neighborhood-focused messaging
  • 2 local content pieces per month
  • Campaign Execution
  • 2–4 campaign emails per month
  • Campaign-specific landing pages
  • Homepage updates per campaign
  • Strategy & Planning
  • Quarterly planning sessions
  • KPI tracking (conversion, AOV, repeat purchase)
  • Proactive recommendations
  • Result
  • A fully managed e-commerce operation — without hiring an internal team.
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Additional support, when it makes sense.

Some shops need extra help at certain times. Add-on services can be layered onto any partnership level as needed.

Add-On Services

Targeted paid media to support campaigns when the foundation is in place.

  • Platform migrations or rebuild support
  • Catalog cleanup (structure, not data entry)
  • Seasonal launch support
  • One-off campaign builds
  • Photography coordination
  • Extended content projects
  • Data cleanup or integrations

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Social Media Support

Campaign-based social support tied directly to site activity.

  • Launch and promotion posts
  • Product and service highlights
  • Event and seasonal announcements
  • Alignment with email and homepage messaging

Paid Media & Advertising

Targeted paid media to support campaigns when the foundation is in place.

  • Campaign-based paid support
  • Basic search or social ad management
  • Messaging aligned with site and email
  • Performance review and recommendations