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The Case for the “Quiet” Email: Why Consistency Beats the Big Blast

In the world of independent specialty retail, email marketing often gets a bad reputation. Many…

  • Ben FloydByBen Floyd
  • OnJanuary 8, 2026
  • Useful

Why Your Shop’s Homepage Probably Isn’t Helping Your Service Department

For the majority of independent bike, snow, and outdoor shops, the service department is the…

  • Ben FloydByBen Floyd
  • OnJanuary 8, 2026
  • Uncategorized

The Difference Between Having E-commerce and Running It

For the modern independent bike or outdoor shop, the barrier to entry for e-commerce has…

  • Ben FloydByBen Floyd
  • OnJanuary 8, 2026

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