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QBP, BTI, and J&B Importers are the three distributors that make up the backbone of most independent bike shop inventory. Between them, they represent the majority of the cycling product universe — brands, accessories, parts, apparel, and bikes across every…
Email marketing for a bike shop has a natural rhythm — the riding season has a beginning, a middle, and an end, and your emails should reflect it. Shops that send random campaigns whenever they remember are leaving money on…
If your online store is getting traffic but not generating sales, product pages are usually where the problem lives. It’s rarely about the products themselves. It’s about how they’re presented, the trust signals that are missing, and the frictions that…
When someone in your city types ‘bike shop near me’ or ‘Trek dealer [city name]’ into Google, where does your shop show up? For most independent shops, the honest answer is: not where it should be. And the gap between…
It’s one of the most common questions independent shop owners have and one of the least straightforwardly answered. The range in the market goes from ‘almost nothing’ to ‘more than your rent,’ and both ends exist for a reason. Here’s…
Most independent bike shops are running product data feeds without fully understanding what they are, what they do, and — most importantly — what they don’t do. That gap between what the feed delivers and what a functioning online store…
Email is the highest-ROI marketing channel in specialty retail. For a bike shop, it’s also the most underused. Most shops either have no email list at all, or they have a list they collected somewhere along the way and haven’t…
The platform question is usually one of the first things an independent bike shop has to figure out — and it’s one of the least straightforward. Generic advice about Shopify vs. WooCommerce doesn’t really apply when you’re dealing with bike-specific…
Running a bike shop has always required knowing a lot of things at once — product, fit, service, community, and the business itself. E-commerce added another layer, and for most independent shops, it landed without a manual. You got a…
Bike season doesn’t ramp up slowly. It hits. Service fills up. Inventory moves. Customers flood in. And once the shop is busy, e-commerce becomes reactive instead of intentional. That’s why the best time to prepare your online systems isn’t mid-season,…
